It's beginning in Japan, maybe. Embroidery Gets a Hip Upgrade. Okay, I've been sitting on that story for a while. I think I neglected it because I get really pissed when young people think they've invented the wheel. And can someone please tell the journalists that stitchers are not all really, really old? Someday I might collect all the references to the aged stitcher. They're everywhere, even in articles that have nothing to do with needlework.
Here's the revolution part, in case you're not inclined to navigate away:
Embroidery has become so popular that stores are stocking up on needlecraft-related goods. Mano Creare's Kohoku Tokyu store, a handicraft shop in Yokohama, has increased its stock of embroidery products by 50 percent. The store now offers a variety of kits containing designs, implements and materials needed for cross-stitch and other forms of needlecraft.
It sounds like things are going well in Japan. Of course 50% of nothing is still nothing.
And then you read this: "Designs include a simple straight line stitched along an apron string." Where do I begin? I've already had a little rant about aprons. But really, you have to design that? Sheesh, here I was picturing the craftista revolution.
This April, Nippon Vogue started publishing Stitch Idees, a magazine dedicated to stitching. The first edition, for spring and summer, was a huge hit, selling 80,000 copies. The fall and winter edition, released in October, is also selling well.
The interesting point about the magazine is that instead of focusing on how to stitch, it proposes a whole lifestyle. Rather than showing elaborate creations by stitching experts, it introduces works by illustrators and children's book writers.
A whole stitching lifestyle. Now, what would that look like? And why can't I get this magazine here?