I've been meaning to respond to Sanya Burgess's Sunday (London) Times article "I'll be Darned - Sewing's Trendy." Which demonstrates how the old lady craft, taken up by the hipsters brings cross-stitch from the ridiculous ("grannies and kittens and puppies!") to the hip (twenty year olds cross-stitch in bars!).
I just wish these journalists had the sympathy of a Sally Field so they could elevate their articles. Instead of relying on the old granny foil, how about really understanding what you're talking about? If you're looking for patterns beyond the puppies and kittens, how about going to a dedicated cross-stitch store rather than a big box craft store? And I'm not talking about Sew and So. I just went there because they are specifically mentioned in the article since 300,000 of their visitors (they don't tell you how many total visits) are between 18-34. Big.Box.Craft.Store. (Which have their place! But don't tell me you don't like their stock therefore cross-stitch is for old ladies.)
The other evidence they give for young people getting into "needlecraft" is that they are "beating their grandmothers to the best sewing machines and cross-stitch sets." The sewing machines are in bright colors, which apparently attract young people. (Ooh, shiny.)
Let's invent a cross-stitch where there's space for everyone.