Here's the thing. If you make a brand new product, I should be able to find out about it on your website. You want to know why the cross-stitch industry doesn't work? It's because they are out there acting like a bunch of hobbyists and girls.
Marketing is not hard--trust me. Trust me. TRUST ME. You just have to let people know what you are doing and why it is important to them.
If you are going to have a website, you have to--MUST--update it. Regularly. (See what I'm talking about here. Not picking on them: there are a myriad of out of date websites across the internet.) And with the important news. Designing a website might be hard, but keeping it up-to-date should be as easy as typing.