Well the joke is on us because the
In fact, the red nylon line cures depression and anxiety: "Stitchers who suffer from anxiety and depression are also finding this relaxing tool to be a positive influence in their struggle to overcome these personal problems."
I wish I could make this shit up.
Edited: Lee did research, folks. The only place this press release appears is on a press release agregator. There's no mention of it on the show website. I was wondering how something that came out in 2006 ends up winning in 2010. But then again, I was wondering how cross-stitchers didn't realize they could just use thread to grid too.