Wednesday, April 21, 2010

Say What?

Remember back on August 30, 2008, when I referred you to the red nylon line that was revitalizing the cross stitch industry? (Go back because the comments are hilarious.)

Well the joke is on us because the $7.50 $9 thread has won "Most Innovative Craft Product of 2010" from the Craft Hobby & Stitch International Show, "Europe’s number one trade show for the creative craft section" according to the press release.

In fact, the red nylon line cures depression and anxiety: "Stitchers who suffer from anxiety and depression are also finding this relaxing tool to be a positive influence in their struggle to overcome these personal problems."

I wish I could make this shit up.

Edited: Lee did research, folks. The only place this press release appears is on a press release agregator. There's no mention of it on the show website. I was wondering how something that came out in 2006 ends up winning in 2010. But then again, I was wondering how cross-stitchers didn't realize they could just use thread to grid too.

19 comments:

vee said...

I am speechless......especially about the part about it being a cure for depression and anxiety....

Leah said...

hehehe...that is too funny

Anonymous said...

I did just go back and read your 8-30-08 post. Trust me, if there were a way to cut stitching time in half on my HAED chart I would be all over it. As it is, I'm probably looking at ten years or more on the silly thing.

I can't imaging how this could help since I stitch in 10 x 10 squares then go on the the next 10 x 10. I know a lot of us are counting challenged but I can usually make it to ten. A solution to cutting off time would be nice but this ain't it.

dd

Lee said...

It's interesting that there is no mention of this "award" on the Craft Hobby & Stitch International Show website. In fact, you won't find Easy Count, Sue Hardwig or R & S Designs among the exhibitors or mentioned in any way.

Some press releases aren't worth the paper they're printed on...

Xeyedmary said...

???
There are no words.
Leave it to those cwazee Europeans!
In fact, gridding itself inspires anxiety & depression in me. If I faced having to do that on any kind of a regular basis, I would probably give up stitching! What happened to just having fun and enjoying oneself, counting mistakes and all??!!

Catherine said...

Who knew that all you needed was a little red thread? I guess for some $7.50 is cheaper than seeing a therapist!

MelissaD said...

ohmygawd - this is so incredibly ridiculous!! I am so tired of so much advertising talking to the lowest common denominator! If we were all as stupid as they think how could we possibly figure out how to get the thread into the needle.
I mean really folks - we need a special product to tell us how to grid something? Find the middle of the chart, find the middle of your fabric and count! I just want to get stitching, not spend hours gridding before I can stitch.

ShelEm said...

I'm beyond speechless, especially after noticing that the price has now gone up to $9.00 (plus $2.25 S&H). Obscene!

Kelly said...

Seriously!! I have found gridding more of a pain rather than just counting as I go. When I have had to grid something, I used plain old thread or DMC. I have even used scraps from my ort box. This is one of the first stitching tools that is not a must have in my stitching box.

Kathy A. said...

ridiculous - just too ridiculous

Diane said...

"Even children can cross stitch using this simplified method." Have children not been cross-stitching for centuries? And it must be oh, so relaxing to spend hours or days gridding before putting in a single stitch. That would send me into depression faster than realizing that I stitched an entire border in the wrong color! JFC, the things some people will buy!

Lee said...

What I was trying to say was that not only is this a stupid lame-ass product, its developers/owners seem to have something questionable going on here.

If you look at their website, it appears that they're trying to sell their company. I think they created this press release in an effort to market their product to a buyer, not to a consumer. Who knows if this award is real? Personally, I think it's fake.

And icky.

Carolyn NC said...

Seriously???!!! Saves 1/3 the time? Really - how about it takes 1/3 the time extra to grid the dumb thing. And of course you have to pay $9 for fishing line?? What ever happened to thread? Too funny.

Terri(TerriBoog) said...

OMG - I missed that post somehow but that is the silliest thing I've ever seen. The muzak behind the verbiage made it all so convincing and sincere, don't you think? Thanks for the good laugh!

Kristy Lorenz said...

Really?! If you "must" use "guidelines", couldn't you accomplish the same thing with $0.99 cinnamon dental floss.

Kimmie said...

I went back to your 2008 post and then clicked the link. The lady in the video clip scared me. I couldn't watch it all. LOL.

Coral said...

I swear the first time around I thought it was fabric with the thread already in it! I didn't realise I was suposed to do all the donkey work! Saving me one third the time, BS!! I have to spend 4 hours putting in the grid! And if she can save me one third the time, she hasn't seen the size of my usual pattern. Ugh!

Coral said...

Sorry about all the !!! I was flabbergasted!

Jenna said...

Wow, now I know what's wrong with my life. I'm not using expensive red nylon floss. Seriously, though, the only time I ever do any sort of guidelines is to mark out sections in a round robin or to help keep me on track with a band sampler. Puh-lease.