I'm sure you've heard by now of Ravelry's go-round with the USOC. (If not, here.) Slate recently posted an article about it.
At least one powerful group is watching their every cross-stitch. That group: the U.S. Olympic Committee.
Someone commented that cross-stitch was embroidery not knitting, and people suggested she find her sense of humor. I don't even get the joke. Why not just say, "watching their every stitch?" Works the same, more accurate.