Sigh, a new description of the age-old accusation that cross stitch went from country geese to seriously hip overnight:
Cross-stitch spent many years languishing in some sort of design wasteland populated almost entirely by teddy bears, hearts and freakish, faceless kids wearing hats and holding hands* (or what pass for hands but really look more like stumps). Then, all of a sudden, cross-stitch ditched the teddies and got itself some serious 'tude. "Cross Stitch Therapy"
I'm not blaming the designer, Stitchology, but let's shoot the journalist.